Optimization Advice and Advanced Analysis

Search engine: General optimization

Keyword: marketing

Jump to keywords: marketing

Created on: 2011-12-11 at 15:41

Quick access to:

1. Optimization advice
2. Advanced analysis
A. General page properties
B. On-the-page factors influencing your ranking

1. Optimization advice
A. General page properties

1. Your keyword is repeated a few times in a row! Remove excessive occurrence of your keyword. It will help you avoid spam suspicions that lead to lower rankings.

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:
<TITLE> tag
1. Your Title tag has stop words! Words such as "and, on, a, the, for, to, about, are, that, were, by, of" and other auxiliary words are too common and search engines don't take them into consideration. By using a stop word in your Title tag, you potentially damage your rankings. A rule of thumb: the less stop words you use in your Title tag, the better.

2. Your keyword is not present in the Title tag! Your keyword should appear at least once in the Title tag, but it doesn't appear at all. Put the keyword into your Title tag or you'll be unlikely to rank high.

2. <BODY> area:
Visible text
1. None of your keywords are in bold! The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font. We recommend that you put your key phrase in bold one or more times.

Text in links including ALTs
1. Your keyword too often appears in the link text and the ALT attributes of image links on this page! Your keyword shouldn't appear more than 6 times, but it actually appears 8 times. Remove your keyword from some text or image links with your favorite HTML editor.

ALT image attributes
1. Your keyword is not present in the first 3 ALT image attributes on your page (or there are no ALT attributes at all)! If you have images on your page, put the keyword in one of these ALTs as they are considered more important than the rest of the ALTs on your page. Even though ALT tags haven't gained much importance with Google, the Yahoo! and Bing search engines pay much more attention to them.

2. Advanced analysis
	A. General page properties

	Page:		/
	HTML size (Kb)		32.1
	Last modified		Not detected.
	Has same color text and background		No
	Has tiny text		No
	Has immediate keyword repeats		Yes (META Keywords)
	Uses controls		Yes
	Uses frames		No
	Uses external JavaScript		Yes
	Uses internal JavaScript		Yes
	Uses external VBScript		No
	Uses internal VBScript		No
	File robots.txt disallows spidering		No

	Page URL
	Keyword as a part of URL (domain, folder and page name)		Yes
	Keyword as a separate part of URL (domain, folder and page name)		No
	B. Main on-the-page factors influencing your ranking
	1. <HEAD> area:

	<TITLE> tag		...
	Number of Titles		1
	First tag in the <HEAD> tag		Yes
	Characters in Title		45
	Words in Title		6
	Stop words in Title		Yes
	Keyword frequency in Title		0
	Keyword prominence in Title		-
	Keyword weight in Title		0.0%

	META Description		...
	Number of META Description tags		1
	Characters in META Description		44
	Words in META Description		6
	Stop words in META Description		Yes
	Keyword frequency in META Description		1
	Keyword prominence in META Description		66.7%
	Keyword weight in META Description		16.7%

	META Keywords		...
	Characters in META Keywords tag		229
	Number of META Keywords tags		1
	Words in META Keywords tag		31
	Keyword frequency in META Keywords		5
	Keyword prominence in META Keywords		100.0%
	Keyword weight in META Keywords		16.1%

	META Refresh		not present
	Refresh time		-
	Redirect		No

	META Robots		present
	None		No
	No index		No
	No follow		No
	No archive		No
	2. <BODY> area:

	Visible text
	Words in Body		684
	Bold keywords in Body		0
	Underlined keywords in Body		0
	Keyword frequency in Body		28
	Keyword prominence in Body		89.0%
	Keyword weight in Body		4.1%
	Keyword at the beginning of Body		No
	Keyword at the end of Body		Yes

	First heading on the page (H1-H6)		...
	Keyword frequency		0
	Keyword prominence		0.0%
	Keyword weight		0.0%

	All headings
	Headings on the page		10
	Headings containing the keyword		10.0%
	Keyword frequency in all headings		1
	Keyword weight in all headings		5.0%

	Links
	Total links on the page		52
	Links to external pages		43

	Text in links including ALTs
	Links with keyword in text or ALT		8
	Keyword frequency in links (text and ALT)		8
	Keyword weight in links (text and ALT)		6.7%

	ALT image attributes
	ALT attributes on the page		4
	ALT attributes containing the keyword		0
	Keyword matches in the first 3 ALT attributes		0
	Keyword frequency in ALT attributes		0
	Keyword weight in ALT attributes		0.0%

	Comments		...
	Words in comments		166
	Keyword frequency in comments		0
	Keyword weight in comments		0.0%